Business Insider Why everyone is obsessed with Taylor Swift's football style

 Taylor Swift's football fashion is extremely ordinary

When Swift was spotted at her first football game of the year, she was decked out in Kansas City colors.She wore a New Era Cap windbreaker emblazoned with the team's logo, red-and-white New Balance sneakers, studded denim shorts from Ksubi, and a delicate white Dôen tank top.

Then the following weekend, Swift wore the team's colors more subtly — note her signature red lipstick — and opted for a more chic outfit. This one included crystal-embellished shorts in a light-wash denim from Area, a leather Gant shirt worn as a jacket over a long-sleeved top, layered gold Logan Hollowell jewelry, and heeled Louboutin boots.

Of course, most of Swift's pieces are from high-end designers and cost hundreds of dollars each.But the overall looks are attainable, something Mair says is extremely appealing to fans.

Taylor Swift's game-day clothes are just like ours, sort of  "She could be any young woman attending a football match in these images, and that is what's so appealing about her to her fans," Mair said of Swift. "Obviously, she looks groomed and lovely, but the clothes are fairly ordinary," she added. "I would absolutely wear those, and everything else she wears!"

Whether she's attending a football game or strolling the streets of New York City, according to Mair, Swift often wears clothes that "reflect her personal fashion choices" rather than ones that "conform to industry trends." READ MORE